Automatic Weight Loss
Why Habits trump Willpower
6 min readAug 11, 2021
We often think that we are in control of the decisions that we make, but behavioral psychology suggests otherwise. The Nobel Prize winning work of Daniel Kahneman and Richard Thaler in behavioral economics showed that humans are, as Dan Ariely put it, Predictably Irrational. Consider organ donation rates. In Germany there is about a 12% rate of organ donation. In neighbouring…