We often think that we are in control of the decisions that we make, but behavioral psychology suggests otherwise. The Nobel Prize winning work of Daniel Kahneman and Richard Thaler in behavioral economics showed that humans are, as Dan Ariely put it, Predictably Irrational. Consider organ donation rates. In Germany there is about a 12% rate of organ donation. In neighbouring Austria, that rate is 99%. In Denmark the rate is 4% and in neighbouring Sweden it is 89%. The Danes and Swedes are very much similar in almost all respects, so why the huge discrepancy? The answer is that in Denmark, you check the box if you…